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A Legacy of Thoughtful Creation

Brand Essence

Creative Living is driven by a passion for thoughtful design and refined textile innovation. Every creation begins with a strong conceptual vision, where material, texture, and color come together to shape distinctive textile experiences.

Our expertise in fancy yarns and furnishing fabrics allows us to craft collections that bring depth, character, and elegance to interior and outdoor environments.

Guided by creativity, precision, and enduring quality, our yarns & fabrics are designed to inspire contemporary spaces while meeting the expectations of global design communities.

Our Foundation

Our Approach

Intent. Detail. Precision.

Every piece begins with an idea
An exploration of texture
A quiet study of color
A balance of structure and fluidity

From concept to completion, our process is guided by detail and material understanding ensuring refinement and lasting performance.

Our Vision

Engineered & Innovation

Our strength lies in seamlessly bringing together textile knowledge with a contemporary approach to innovation.

With a deep foundation in fancy yarn development, we continuously explore materials, blends, and techniques to create textures that add richness and individuality to every fabric. This expertise allows us to evolve design possibilities while maintaining a refined and consistent aesthetic language.

Our Mission

Designed for Modern Living

We create textiles for dynamic spaces that seek both beauty and performance.

Our furnishing and outdoor collections are designed to integrate seamlessly across environments, from refined interiors to open, exposed settings. Each fabric is developed to enhance spatial experiences, offering a considered balance of comfort, durability, and visual elegance.

A Global Perspective

Creative Living operates with an international outlook, understanding the nuances of global design trends while maintaining a distinct identity.

Our collections are created to resonate across markets, aligning with the expectations of designers and brands who value quality, innovation, and refined aesthetics.

This global approach allows us to stay relevant, responsive, and forward-thinking in an ever-evolving design landscape.

Creative Living

Management

Vijay Kumar Agarwal, Founder, Promoter and Chairman of Creative Group
Founder, Promoter & Chairman

Vijay Kumar Agarwal

Vijay Kumar Agarwal founded the Creative Group in 1974, starting with a small establishment that manufactured and exported ready-made garments. His vast experience in all aspects of manufacturing and exporting textile garments has been instrumental in leading the Creative Group to its position today as one of India’s largest manufacturers of garments, outdoor products and home textiles.

Envisioning the potential to grow the business in a post-quota era, Mr Agarwal began to invest in total backward integration and to foray into new businesses. Since 1995, Creative Group has been setting up facilities for manufacturing woven fabric, knitted fabric, processing yarn, embroidery, printing and yarn dyeing.

An engineer by training and an alumnus of the prestigious Veermata Jijabai Technological Institute (VJTI) in Mumbai, Mr Agarwal has been an Executive Committee member of the Apparel Export Promotion Council (AEPC) for the last 20 years, and even headed it in 2006-2007.

He was also closely associated with M/s Clothing Export Processing Zone (CEPZ), Mumbai, and as its chairman helped over 25 garment exporters set up their plants in CEPZ. Mr Agarwal has also worked closely with the Commerce and Textile Ministries of the Government of India, and used his expertise and knowledge to promote the industry.

A keen philanthropist, he is a member of several social and charitable institutions and also supports various educational institutions across India.

Ajesh Kabra, Director of Creative Living
Director

Ajesh Kabra

Ajesh Kabra co-founded Creative Living in 2024 with a vision to build a globally trusted manufacturer of premium furnishing fabrics. He plays a pivotal role in driving the company’s strategic direction, business development, product innovation, and customer relationships across domestic and international markets.

An MBA in International Business from the Symbiosis Institute of Business Management, Mr Kabra brings extensive expertise in textile manufacturing, product development, sourcing, and global marketing. His strengths lie in building high-performing teams, streamlining operations, optimizing costs, and developing scalable business processes that support sustainable growth.

Known for his solution-oriented mindset, Mr Kabra believes in creating systems that deliver long-term value rather than temporary fixes. His strategic thinking, market insight, and execution-driven approach continue to shape Creative Living’s product portfolio, manufacturing capabilities, and global market presence.

A firm believer in the philosophy of “Go Big or Go Home,” Mr Kabra enjoys outdoor running and meaningful conversations with customers, suppliers, and industry partners, drawing inspiration from every interaction to drive continuous innovation and excellence.

Arunanshu Agarwal, Director of Creative Living
Director

Arunanshu Agarwal

Arunanshu Agarwal joined the Creative Group’s apparel business as a management trainee in 2007. He was instrumental in the Home Textiles division’s vertical integration and capacity expansion. He established Portico, the Group’s popular domestic home textile brand, and helped spur its phenomenal growth.

Mr Agarwal has a keen eye for new ventures and co-founded Creative’s carpet yarn business. He is an active member of the CSR Committee and the Finance and Strategy Committee of the Creative Group.

An alumnus of Jai Hind College, Mr Agarwal is a fitness enthusiast and loves to play tennis and table tennis.

Vishwanshu Agarwal, Director of Creative Living
Director

Vishwanshu Agarwal

Vishwanshu Agarwal joined the Creative Group’s apparel business in 2010. He established the Group’s Outdoor Products division, adding new products and expanding into new markets. The garments and outdoor division expanded exponentially both in India and overseas under his leadership.

Mr Agarwal also established Creative’s retail division, offering affordable apparel under the Vastrado brand and nightwear under the Mystere Paris brand.

Mr Agarwal is also the President of the board’s Finance and Strategy Committee. He is committed to making Creative Group a multi-sectoral player in the textile industry. He holds a degree in industrial engineering from Purdue University and is a keen sportsperson who loves cricket, tennis and table tennis.

Pursharth Maheshwari, Business Head at Creative Living
Business Head

Pursharth Maheshwari

Pursharth holds a Bachelor’s degree in Computer Science and Engineering from The LNM Institute of Information Technology (LNMIIT), Jaipur. He built his professional career working with leading US-based technology companies in the healthcare and cybersecurity sectors, where he gained extensive experience in problem-solving, process optimization, and technology-driven business solutions.

With a strong analytical mindset and a passion for continuous learning, Pursharth brings a modern, data-driven approach to the textile industry. He focuses on strengthening Creative Living’s digital capabilities, streamlining operations, enhancing customer experience, and building scalable systems that support sustainable business growth. His ability to bridge technology with manufacturing enables the company to operate with greater efficiency while remaining agile in a dynamic global market.

His vision is to position Creative Living as a globally recognized manufacturer of premium furnishing fabrics through operational excellence, product innovation, and digital transformation.

Outside of work, Pursharth enjoys playing cricket, performing on the drums, listening to music, and exploring new destinations through travel. He believes that every experience, whether in business or in life, offers an opportunity to learn, innovate, and grow.

Creative Living

Management

Founder, Promoter & Chairman

Vijay Kumar Agarwal

Vijay Kumar Agarwal founded the Creative Group in 1974, starting with a small establishment that manufactured and exported ready-made garments. His vast experience in all aspects of manufacturing and exporting textile garments has been instrumental in leading the Creative Group to its position today as one of India’s largest manufacturer of garments, outdoor products and home textiles.

Envisioning the potential to grow the business in a post-quota era, Mr Agarwal began to invest in total backward integration and foray into new businesses. Since 1995, Creative Group has been setting up facilities for manufacturing woven fabric, knitted fabric, processing yarn, embroidery, printing and yarn dyeing.

An engineer by training and an alumnus of the prestigious Veermata Jijabai Technological Institute (VJTI) in Mumbai, Mr Agarwal has been actively associated with Executive Committee member of the Apparel Export Promotion Council (AEPC) for the last 20 years, and even headed it in 2006-2007.

He was also closely associated with M/s Clothing Export Processing Zone (CEPZ), Mumbai, and as its chairman helped over 25 garment exporters set up their plants in CEPZ. Mr Agarwal has also worked closely with the Commerce and Textile Ministries of Government of India, and used his expertise and knowledge to promote the industry.

A keen philanthropist, he is a member of several social and charitable institutions and also supports various educational institutions across India.

Director

Ajesh Kabra

Ajesh Kabra co-founded Creative Living in 2024 with a vision to build a globally trusted manufacturer of premium furnishing fabrics. He plays a pivotal role in driving the company’s strategic direction, business development, product innovation, and customer relationships across domestic and international markets.


An MBA in International Business from the Symbiosis Institute of Business Management, Mr. Kabra brings extensive expertise in textile manufacturing, product development, sourcing, and global marketing. His strengths lie in building high-performing teams, streamlining operations, optimizing costs, and developing scalable business processes that support sustainable growth.

 

Known for his solution-oriented mindset, Mr. Kabra believes in creating systems that deliver long-term value rather than temporary fixes. His strategic thinking, market insight, and execution-driven approach continue to shape Creative Living’s product portfolio, manufacturing capabilities, and global market presence. A firm believer in the philosophy of “Go Big or Go Home,” Mr. Kabra enjoys outdoor running and meaningful conversations with customers, suppliers, and industry partners, drawing inspiration from every interaction to drive continuous innovation and excellence.

Discover the Possibilities of
Thoughtful Textiles

Explore our collections crafted with precision and intent, or connect with us to create something tailored to your vision.

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